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Build Your Tech Toolbox
Every client asks about our Tech Toolbox.
That’s why we’ve put together this list of what we’re using, some basic examples of how we use it,
and answers to common video-related questions we’ve received.
Cameras
Tripods
Lights
External Microphone
Editing Software
Smartphones can be a great way to start shooting if you’re not quite ready to invest into a DSLR or camcorder. Shooting a smartphone video is as simple as hitting the record button! Pro tip - if you are upgrading your phone, keep your old one instead of trading it in so you effectively have a second camera.
If you are streaming and shooting live video, you need a webcam. The camera on your computer is fine, but a webcam is better and an inexpensive investment. Many webcams are available for under $100 and can deliver sharp, smooth video for Zoom, Skype chats, and YouTube recordings.
DSLR (Digital Single-Lens Reflex) this is where you start to spend some money. This is the camera most often used for still photography, However, most DSLR are also quipped with video abilities. There’s no arguing that smartphones are a very user-friendly photo solution, but there are some areas in which they can’t complete with a DSLR system. DSLRs’ larger sensors also provide a greater dynamic range, which is especially useful in low light. If you're looking for a single camera solution that shoots both high quality stills and video, DSLRs tend to be a good choice.
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You need a sturdy tripod. Even small shakes can be visible in a video. And the tripod should be weighty itself - it’s holding a valuable tool.
For shooting overhead, look for a tripod with an arm, so that the camera can be positioned far away from the legs of the tripod; you’re not getting those in your shot. Tripods can be very expensive. Our approach is buy what you can afford and buy to build a body of equipment. Manfrotto equipment is very high quality and will last. If you are using your cell phone for overhead, you can use use an adjustable tripod and ringlight.
Using a stack of cookbooks to hold your laptop is an absolute disaster waiting to happen! You need a tripod for your laptop, too.
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There’s a reason why the expression is “lights, camera, action.” Light comes first and is essential for good video. Let’s be honest, lighting videos can be intimidating for beginners. If you haven’t invested time or money into your lighting process, it’s time to start. It is necessary to prepare and plan properly. (YouTube is a great source for learning basic lighting techniques.)
1. Artificial Light - We use Neewer LED Video Lights and a Ledgo Ring Light. The goal is to position the lights to illuminate the main subject evenly and without casting unwanted shadows. Adjusting the angle, the distance apart, and the height of your lights will help accomplish this.
2. Natural light is a great option - and it’s a low-budget solution. Locate your camera with a window (or the sun) behind it, and the light from the window illuminating your face.
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Built-in microphones are great for up-close and personal videos where the source is close to the camera. An external mic can be placed close to the source to increase the audio quality.
Wireless microphones are handy as only the receiver is attached to either the phone, camera, or computer. This usb microphone FIFINE wireless microphone is the one Cynthia uses for her online cooking classes.
Hard wired microphones are attached to the recording device, so they have a limited range based on the length of the cord. A popular microphone with podcasters and video producers is the Blue Yeti USB Mic.
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Putting it all together is the job of the editing software. Free, low-cost, and professional editing software programs are available and start with the most basic and go up to the pros.
1. iMovie
Have an iPhone or a Mac? Start with iMovie. It’s features are limited, but it’s perfect for learning the basics of editing. Virginia prefers the iPhone version; it’s easier to navigate than the desktop version.
2. Final Cut Pro X
Ready to move beyond the basics? Final Cut Pro X is a premier, sophisticated editing suite. Our favorite feature? Syncing audio and video clips on a multi-camera (or iphone) shoot.
3. Videoshop
Videoshop is a free and easy video editor with fast editing tools, filters, and many other effects for personalizing your videos.